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The Groupon Buzz

Groupon logo.

Image via Wikipedia

Have you ever noticed little pockets of conversation, or keywords themselves, that follow you everywhere you go?  Little words that, if the world was one big comic strip, would be the bubble thought above almost all heads, right up there with ‘sex’ and ‘chocolate’?  Buzz words that our collective pop culture speaks of, almost uncannily in unison?

Right now, that buzz word is Groupon.  As though I was freshly dipped in honey, this word is following me everywhere I go.  Move over Twitter, there is a new phenomenon in town.

For those who live in a vacuum, Groupon is an online discounter that provides you with mega deals on local stuff – anything under the sun that I know exists although I haven’t personally seen it for weeks.  Today’s Groupon deals offer a 3D golf lesson using a simulator, or a revitalizing facial, both at 60% off the normal cost.  Restaurant deals, weekend getaways, and merchandise at greatly reduced cost also figure prominently.  Once you sign up, you get an email each day announcing its main deal, with a couple of other promotions in the side bar.  So if golf lessons aren’t your thing, perhaps you could be enticed to open your wallet for some bling, or a river rafting adventure.

I frequently hear about Groupon during my favorite pastime, grocery shopping.  “I bought it today on Groupon for 75% off!”  The other night on our way to dinner, our chauffeur/designated driver somehow parlayed into “… Groupon, the fastest growing company in history!”  Last night, getting a pedicure at Edgemont Village’s newest nail bar, aptly named Get Nailed, I casually asked the store owner how business was.  “I did a Groupon promotion and now, it’s great!  3000 people bought the deal in a day!”  She now has enough business to ride out 2011.

Groupon has got to be the greatest invention since the hula hoop for small business owners.  It cleverly puts those with something to sell in front of thousands with money to burn, so long as they are getting the deal of the century.  Many who wouldn’t normally consider river rafting will find themselves donning life jackets and facing the rapids this coming May to cash in on their skookum deal they got today on Groupon.  Even better for the companies offering the deal, are those who buy today on Groupon only to completely forget about their prepaid adventure.  This cash infusion can be used to propel these small businesses into the new year and beyond.

It is a brilliant business model, as Groupon’s stupendous revenue attests.  By helping businesses grow, and arguably helping consumers save money, they are in turn helping themselves to become a dynasty that thumbs its nose at the likes of Google and its six billion dollar offers.

I have yet to buy something on Groupon, although I have mentioned its deals to people who may be interested in its offerings – and by that old method of word of mouth, not via email in order to reap the $10 reward for referring a client.  A friend mentioned he was looking for a picture on canvas for a bare wall; next day low and behold Groupon was offering a deal on such pictures, with free shipping.  One strange coincidence, or were magical powers involved?  No wonder Groupon turned down Google.

This could be my day for buying a Groupon deal.  I am not one for lying naked on a bed while a stranger examines my pores with a magnifying glass, and then proceeds to torture me with a variety of instruments under the futile guise of returning my skin to its former glow.  But for half the price, maybe I’ll buy two and bring a friend.

Such is the power of Groupon.

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  1. Laurie
    December 23, 2010 at 4:11 am

    I guess I’m not alone. I’ve just discovered Groupon, and now it follows me everywhere – putting temptation never-before-considered right in front of my eyes! Very clever marketing scheme. It works.

    • December 23, 2010 at 3:58 pm

      They lean heavily on the suggestive sell – but their copy writing is hilarious! Fun to read everyday.

  1. April 25, 2011 at 5:11 pm

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